Meet Julia

Meet Julia

Julia is an Auckland based illustrator and typographer. With her work appearing on book covers to beer cans for clients like Harper Collins, Huffer and Garage Project, Julia’s passion for typography flourished when she integrated it into her graphic design. Julia’s work uses colour in a playful way and her creations have a sense of endearing femininity.

Get to know our friend Julia
Julia is an Auckland based illustrator and typographer. With her work appearing on book covers to beer cans for clients like Harper Collins, Huffer and Garage Project, Julia’s passion for typography flourished when she integrated it into her graphic design. Julia’s work uses colour in a playful way and her creations have a sense of endearing femininity.

What is your artist background? 
I studied Graphic Design at AUT. I initially started freelancing at Huffer creating t'shirt graphics, I then spent time in London working as an Art Director in magazines. My illustration and typography have really branched out from my graphic design background, I moved into designing and illustrating books because I have a strong background in publishing. 

What city in New Zealand do you live?
Auckland, I am originally from Whakatane.

When did you start doing your art?
Initially studied and worked in graphic design doing freelance illustration projects on the side. I've always loved drawing but didn't know I was any good at it until high school. 

When did you start your entrepreneur journey?
The path to being a freelance artist has been a long one. I started in graphic design as it seemed an easier career path when I was just out of uni. I worked on freelance illustration projects alongside being a full time designer until I took the leap about seven years ago to become a full time self-employed illustrator. A lot of my work is in publishing as that's where my initial work stemmed from. I have had a daughter in that time too so it's been a bit of a juggle. Still is!

How do you describe your artwork style? 
I would describe my style as feminine and fluid. I think my style is quite varied – I'm inspired by a lot of different things and I love to experiment. I love to mix type into my art and I get asked to do that a lot with book cover jobs. 

Have you always done your field of art or was there other types of art that you have done? If so, what types?
I would love time to actually paint and have done the odd painting commission but mostly my work is digital as that speeds up the work process. 

What is the ideal environment for you when creating your artwork? 
I listen mostly to podcasts these days. I think working from home can be a little lonely at times and I like the company of conversational voices. I have a little setup in the spare room at home.

 
Who is your hero? And why?
My family are a creative bunch and inspire me a lot. My husband is an Art Director and always has good advice and we work as a team on some projects. My big brother Ross is an illustrator too and he's always been an inspiration with his incredible art and a motivator to 'try' and keep up with! Spoiler, I can't! Plus, my mum's an amazing quilter.
 
What values are important to you?
Family and the illusive work/life balance. It is a struggle sometimes getting bogged down in work – I always have to remind myself what's really important and make sure I have time for my friends and family.
 
Any advice for aspiring NZ artists?
Just keep going. Each job you do will lead to something else. And personal work is never time wasted – the best jobs I get are because someone has seen something I created for myself. 
What was the inspiration behind your artwork for your PieceHouse puzzle?
I love drawing people and animals the most. Like most people, I see the balance in the world tipping the wrong way and natural habitats disappearing – that feeling was an inspiration for this artwork. Julia is the artist that created the Reclaimed puzzle, which you can view here.
 
What do you do to help keep your mental health in a positive place?
Get outside and exercise. I get out for a walk most days or I get a little crazy living/working in the same space. Plus I think you need to look outward to recharge your creative batteries.
 
Is there a song that you would love to be on the playlist that goes with your puzzle?
Welcome to the Jungle – Gun N' Roses 
Some amazing other work by Julia. Follow Julia's instagram here.